So, you've decided that you've been wanting to use Snapchat to help promote your business.
Social media isn't only about posting the latest brunch special or happy hour. It's a forum to engage with customers and get people excited about being a part of your business' community, which is why community management is such an important aspect of running your social media. Fostering great reviews and excited customers isn't easy, but can be extremely rewarding for you and your business.
With all due respect to fashion and politics, the most buzzword-centric industry has to be marketing. One trendy word supplants another and before you know it, there’s something else you need to be saying. While most fads fade like a good pair of Japanese denim, influencer marketing has the staying power of a permanent marker.
We've all seen it. The bakery that photographed their cookies using flash in the dark. The new restaurant that hashtagged its veal tartare #FoodPorn. The law office that posts Willy Wonka memes.